Systems
+0%Design systems built to survive scale — not just a style guide, but a shared language between design and engineering. Recent impact: +40% component reuse at Economatica.
Open to remote roles · 2026hello, world.
hello, world.
I build tools that feel handmade.
UX/Product Designer with 6+ years of experience in B2B SaaS, fintech, financial services, and regulated products — currently designing corporate-spend workflows at Payfy.
try pressingDto inspect this page
Studied and worked with
ESDI · UERJPUC-RioUniversidade de CoimbraMAG SegurosEconomaticaPayfy
/ what I do
I turn complexity into clarity.
Six-plus years designing B2B products across insurance, financial analysis, and corporate-spend management. I work at the intersection of research, interface design, and engineering alignment — building systems that scale without breaking and documentation that developers actually open. Currently at Payfy, designing complex financial operations across corporate cards, Pix, reimbursements, approvals, spending policies, reconciliation, and ERP integrations.
Flows
+0%Critical decision flows redrawn with engineers in the room. The goal is always the same: fewer screens, clearer actions, faster outcomes. Recent impact: +20% decision-flow efficiency at Economatica.
Handoff
−0 daysSpecs that answer the question before it's asked. Annotations, tokens, edge cases — everything a developer needs to implement without a second meeting. Recent impact: −4 days per sprint at Economatica.
/ selected work
Four problems worth solving.
B2B insurance, financial analysis, AI research, and mobile credibility. Different contexts. The same question: what does the user actually need from this product?
- 012023–2025·MAG Seguros·Lead UX Designerlead case
Design for scale: evolving a B2B insurance platform without breaking it
A Salesforce-integrated broker platform that needed to grow fast. Two years of component system work, cross-functional alignment, and a design language that could survive three product teams pulling in different directions.
+40%component reuse−4dhandoff per sprint+20%decision efficiency0major regressionsopen case→ - 022023·MAG Seguros·UX Designer
A documentation system that made handoff quiet
Engineers were opening Figma files and still asking the same questions every sprint. I redesigned the handoff format so the document answered those questions before anyone had to ask — and the developers stopped waiting and started contributing.
↓re-explanation meetings↑dev contribution to docs→spread to other UX teamsopen case→ - 032024·ESDI / UERJ·Researcher / Designer
When the designer is the instrument, not the tool
A master's research experiment using AI-assisted logo generation to study the boundary between human creative agency and machine output — not to produce a logo, but to find out exactly where human judgment becomes non-negotiable.
→AI at ideation, human at judgment✓boundary conditions identified↑option space vs. solo brainstormingopen case→ - 042022·MAG Seguros·UX/UI Design Intern
The app brokers thought was fake
The previous app was built by developers without a designer. Brokers questioned whether it was a legitimate MAG product. I rebuilt it from scratch — introducing UX process to a project that had never had one, and restoring credibility through design coherence.
✓trust problem resolved — app recognized as legitimate→first version with mobile-native flows, not web copies↑positive qualitative feedback at rolloutopen case→
/ places I worked
Six years in complex products.
Six-plus years of product design, almost entirely inside B2B platforms where the wrong click costs money.
- Jul 2026 — now● current
UX Designer @ Payfy
Designing B2B corporate-spend flows across corporate cards, Pix, reimbursements, approvals, spending policies, receipts, reconciliation, accounting automation, and ERP integrations. Partnering with product and engineering to make financial operations clear, scalable, and implementable.
- Jun 2025 — May 2026
Senior UX Designer @ Economatica
Designed dense financial-platform interfaces for analysts, managers, and institutional investors across Latin America. Restructured the Design System (+40% component reuse, −4 days handoff per sprint), researched professional decision flows (+20% efficiency), and redesigned 6+ legacy modules.
- Oct 2023 — May 2025
UX Designer (mid) @ MAG Seguros
Broker platform — design and evolution of digital experiences focused on usability, interface consistency and commercial operations support. Led wireframes, high-fidelity prototypes and reusable components in Figma. Qualitative + quantitative research with Hotjar and GA; facilitated workshops across product, tech and business.
- Mar 2023 — Oct 2023
UX Designer @ T2M
Structured journeys, flows and improvement hypotheses for B2B digital products. Built interactive prototypes, ran usability tests, analysed metrics. Improved internal delivery documentation for development handoff.
- Mar 2021 — Dec 2022
UX Design Intern @ MAG Seguros
Low- and mid-fidelity wireframes and prototypes to validate flows and concepts. User research and feedback analysis, supporting the digital experience alongside design and development.
- Aug 2020 — Mar 2021
UX Design Intern @ ECOA PUC-Rio
Worked in the Insurtech Innovation Program, a multidisciplinary co-creation initiative with MAG Seguros and IRB Brasil. Researched insurance problems, prototyped concepts, and presented evidence-based proposals to stakeholders.
/ education
2023 — 2025
Master's in Design
ESDI · UERJ, Rio de Janeiro · research line: AI applied to Design
2026 — present
Postgraduate Program in HCI & UX
PUC-Rio · in progress
2018 — 2022
Graphic Design — Digital Media
PUC-Rio
Academic Exchange
University of Coimbra, Portugal
/ off the clock
Designer. Researcher. Occasional game designer.
A decade learning that design is not only pixels — it is systems, relationships, evidence. Salesforce taught me strategy. Pairing with engineers taught me to communicate. Seeing real broker impact taught me to care about details.
My master’s research on AI in design shapes how I think about tooling, augmentation, and where the designer’s judgment still matters most.
I write about design systems and developer handoff when I have something worth saying.
where
Rio de Janeiro, Brazil. Remote across UTC-5 → UTC+2.
focused on
B2B SaaS · fintech · design systems · developer handoff
tools
Figma, Hotjar, GA, Salesforce, notebooks.
since
2020. Long enough to stop apologizing for caring about kerning.
/ let's work together
Currently open to remote UX roles.
Based in Rio de Janeiro. Available globally across UTC-5 to UTC+2.